Fast River is proud to hold a stake in Cabtivo, an innovative startup revolutionizing the in-car digital advertising experience. Cabtivo transforms taxis into dynamic media hubs  by integrating proprietary digital-out-of-home (DOOH) technology, delivering targeted content and engaging ads directly to passengers during their journeys.

Cabtivo’s cutting-edge in-car screens leverage geolocation technology to deliver hyper-targeted, contextually relevant advertisements tailored to the location, time, and passenger demographics. This approach not only maximizes engagement but also provides advertisers with unparalleled precision in reaching their audiences. Operating within Athens and soon other key markets, Cabtivo is paving the way for a smarter, data-driven advertising future in mobility.