PRADO

5 Mobile Games Our Team Cannot Stop Talking (And Playing) About This Q1

March 20, 2026

5 Mobile Games Our Team Cannot Stop Talking (And Playing) About This Q1 Read Post »

PRADO

70% of the Audience is Gaming. But Only 3% of Media Spend Shows Up There

March 13, 2026

70% of the Audience is Gaming. But Only 3% of Media Spend Shows Up There Read Post »

PRADO

Mobile In-Game Advertising is a Core Strategy. Why is it Still a ‘Test’ Channel for Some Advertisers?

March 6, 2026

Mobile In-Game Advertising is a Core Strategy. Why is it Still a ‘Test’ Channel for Some Advertisers? Read Post »

PRADO

Mobile Gaming Is a Major Part of a $62.8B Market. Are Brands Treating It Like One?

February 27, 2026

Mobile Gaming Is a Major Part of a $62.8B Market. Are Brands Treating It Like One? Read Post »

PRADO

Why the “Attention Economy” Narrative Is Failing Mobile Gaming Publishers in 2026

February 20, 2026

Why the “Attention Economy” Narrative Is Failing Mobile Gaming Publishers in 2026 Read Post »

PRADO

Why Mobile Games Feel Different In Your Media Mix

February 13, 2026

Why Mobile Games Feel Different In Your Media Mix Read Post »

PRADO

Super Bowl 2026 In-Game Mobile Ads: What to Watch for When Attention Is Split

February 6, 2026

Super Bowl 2026 In-Game Mobile Ads: What to Watch for When Attention Is Split Read Post »

PRADO

Why “Around-the-Game” Creative Is Becoming Central to Mobile Gaming Strategy

January 30, 2026

Why “Around-the-Game” Creative Is Becoming Central to Mobile Gaming Strategy Read Post »

PRADO

Common Myths About In-Game Advertising and What the Research Shows

January 16, 2026

Common Myths About In-Game Advertising and What the Research Shows Read Post »

PRADO

Why Advertising in Mobile Apps Will Be Crucial in 2026: Trends and Insights

January 9, 2026

Why Advertising in Mobile Apps Will Be Crucial in 2026: Trends and Insights Read Post »

PRADO

From More to Better: What 2025 Quietly Changed in Mobile Gaming

December 22, 2025

From More to Better: What 2025 Quietly Changed in Mobile Gaming Read Post »

PRADO

Interactive + AI-Optimized Ads: What’s Really Changing for Players in 2026

December 12, 2025

Interactive + AI-Optimized Ads: What’s Really Changing for Players in 2026 Read Post »