Positive associations are a powerful tool in marketing – by building a certain image in the customer’s mind, they can help improve their perception of the brand and help sell. 

This was the task that Nissan, represented by the Greek agency Fast River, has brought to Eskimi. The goal was to launch a catchy awareness campaign promoting the new car model as a part of the partnership with the new Batman movie, emphasizing the similar spirit that they both share.

In less than two weeks, Nissan was able to reach all campaign KPIs set for the Greek market, which strengthened an ongoing partnership with Fast River as a result.

About Nissan

Nissan is one of the largest and best-known car manufacturers in the world that has been operating since 1933. The Japanese giant currently employs more than 130,000 people in various countries and regions around the world, quickly implementing the latest technology and providing its clients with a rewarding driving experience.

Earlier in 2022, Nissan unveiled a limited edition of the Nissan Juke which was a part of the partnership with the new Batman movie that premiered at the beginning of March. 

Fast River, representing Nissan, wanted to launch an awareness campaign about two weeks in advance of the official movie launch in Greek cinemas to promote the collaboration and connect the famous superhero with the new car model in people’s minds.

Full ownership of the process

Fast River was looking for a solution that could help execute the whole Nissan awareness campaign from the planning stage to launching and optimization. Here’s where Eskimi came into play.

In close cooperation with the agency, Eskimi creative team was able to deliver a set of custom-built animated banners all done in gloomy iconic Batman style, perfectly captivating the mood and conveying the message Nissan wanted to deliver. Banners also featured a countdown timer, counting down the days until the Batman movie premiere.

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Ads highlighted the new Nissan model, yet referred to a connection with Batman whose silhouette was clearly visible behind the car.

The campaign was split into three packages that appeared on different sets of premium publisher sites in Greece, like CNN Greece, Sport24, and Capital.gr. Ads were launched and optimized by the Eskimi team and guaranteed consistency in delivery.

Results

Just in time for the Batman movie premiere in Greece, Fast River was able to reach all its KPIs. 

Nissan’s awareness campaign then hit 583,372 impressions, reached 426,734 people,and achieved a 56% viewability rate. 

Meanwhile, the average CTR exceeded the client’s expectations, reaching 0,83%.

This is a great result for Greek standards. With this particular setup, we reached our KPIs with ease.Theodore Avramidis,Business Development Director at Fast River

The successful Nissan Juke campaign has significantly strengthened the business relationship between Fast River and Eskimi. The agency often comes back to discuss new ideas and opportunities.

“We had a positive experience with Eskimi. The team always listens to our needs and goals, remains responsive, and stays on top of all details. They’re also able to craft compelling creatives, such as custom rich media, or adjust ready-to-use templates to our liking.”

Source: Eskimi