Most media buyers are burning their budget on video views that happen entirely out of the user’s focus. A silent auto-play video shoved into the corner of a text article might look great on a spreadsheet, but it drives zero actual engagement.
Most media buyers are burning their budget on video views that happen entirely out of the user’s focus. A silent auto-play video shoved into the corner of a text article might look great on a spreadsheet, but it drives zero actual engagement.